{"id":993,"date":"2018-01-04T08:00:15","date_gmt":"2018-01-04T13:00:15","guid":{"rendered":"http:\/\/lifeaftercarbon.net\/?p=993"},"modified":"2018-03-22T17:48:30","modified_gmt":"2018-03-22T21:48:30","slug":"city-marketing-campaigns-can-change-behavior-heres","status":"publish","type":"post","link":"https:\/\/in4c.net\/2018\/01\/city-marketing-campaigns-can-change-behavior-heres\/","title":{"rendered":"City Marketing Campaigns Can Change Behavior. Here&#8217;s How."},"content":{"rendered":"<p>It&#8217;s no secret that cities implementing sustainability efforts often need their residents and businesses to change their behaviors&#8211;and this can be very hard to do. A few years ago we noticed that New York, Boston, Washington, and a few other cities had put together a number of sophisticated marketing campaigns aimed at changing behaviors, so we suggested that someone&#8211;Roya Kazemi, then in NYC government&#8211;put together a guidebook for other cities.<\/p>\n<p>Now, with a grant from the Urban Sustainability Directors Network and contributions from Baltimore, Flagstaff, Fort Collins, San Jose, Tacoma, and Washington D.C., USDN has released <a href=\"https:\/\/in4c.net\/wp-content\/uploads\/2017\/11\/marketing_for_action_guidebook_-_nov_2017.pdf\">&#8220;Marketing for Action: A Guide to Marketing Fundamentals for Urban Sustainability Offices.&#8221;<\/a><\/p>\n<p><a href=\"https:\/\/in4c.net\/wp-content\/uploads\/2017\/11\/marketing_for_action_guidebook_-_nov_2017.pdf\">&#8220;Marketing for Action&#8221;<\/a>\u00a0lays out the marketing fundamentals for \u00a0creating and shaping strong environmental behavior-change campaigns using best practices in marketing. It offers a practical how-to, with or without big budgets, for cultivating voluntary action by city residents. It provides real-world examples from U.S. cities leading this practice.<\/p>\n<p>Roya, who\u00a0headed GreeNYC, the marketing arm of PlaNYC, for five years,has started her own business, Vision Flourish,\u00a0to work with cities and NGOs to develop successful beh<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-997 alignleft\" src=\"https:\/\/in4c.net\/wp-content\/uploads\/2017\/10\/Kazemi-e1509225582345.jpeg\" alt=\"\" width=\"100\" height=\"100\" \/>avior change strategies.<\/p>\n<p>(<a href=\"https:\/\/www.usdn.org\/public\/page\/123\/Recently-Released-Innovation-Products\">Access to USDN&#8217;s set of innovation projects)<\/a><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that cities implementing sustainability efforts often need their residents and businesses to change their behaviors&#8211;and this can be very hard to do. A few years ago we noticed that New York, Boston, Washington, and a few other cities had put together a number of sophisticated marketing campaigns aimed at changing behaviors, so [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,40,29,27,26],"tags":[],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cities","category-climate-innovation-laboratory-cities","category-consumption-reduction","category-reports","category-urban-transformation"],"_links":{"self":[{"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/posts\/993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":14,"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/posts\/993\/revisions\/1025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/media\/1034"}],"wp:attachment":[{"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in4c.net\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}