Green Branding Archives - Innovation Network for Communities https://in4c.net/category/green-branding/ Thu, 22 Mar 2018 21:47:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://in4c.net/wp-content/uploads/2017/02/cropped-Carbon-32x32.png Green Branding Archives - Innovation Network for Communities https://in4c.net/category/green-branding/ 32 32 Going Carbon Free: Vancouver Builds a Green Economy https://in4c.net/2018/03/going-carbon-free-vancouver-builds-green-economy/ Thu, 15 Mar 2018 13:20:15 +0000 http://lifeaftercarbon.net/?p=1897 The creative destruction of the fossil-fuel energy sector that is underway offers cities unique economic opportunities, as well as the pain of a massive transition. Few cities have done more than Vancouver to convert the opportunities into short-term economic activity and long-term positioning in the emerging renewable energy economy — as made clear by the […]

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The creative destruction of the fossil-fuel energy sector that is underway offers cities unique economic opportunities, as well as the pain of a massive transition. Few cities have done more than Vancouver to convert the opportunities into short-term economic activity and long-term positioning in the emerging renewable energy economy — as made clear by the city’s new performance report, “State of the Green Economy 2018.”

The first thing to notice in the report is the economic sectors that are growing: green buildings and clean tech. The green building sector has developed deep expertise in building envelope performance, while the city and the province of British Columbia have adopted some of the toughest green building standards in the world. The clean tech sector covers clean-energy production, management and storage; water treatment and management; material efficiency and circular economy; advanced materials development; green agritech; and clean transportation. Province-wide, clean tech companies raised $6 billion in equity investment between 2011 and 2017.

The report notes that “green job growth includes both new and transitional jobs. New jobs come from market expansion and growth, while transitional jobs are existing jobs in traditional sectors that have become green due to changed norms and practices (e.g. construction changes due to greener building codes). On average, 40 percent of growth in green jobs each year may be attributed to new jobs, while 60 percent of growth is due to transitional jobs.”

It also points to some of the fundamentals for urban success in the emerging economy:

  • Branding–“Vancouver has a global reputation as a leading clean and green economy”
  • Talent — Large numbers of highly educated people who become green-business entrepreneurs and employees and want to live in a sustainable city.

The report has much more information that other cities may find useful for developing strategies and indicators of their standing and progress in the economy that is coming.

 

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A Chinese City Growing in New York’s Central Park? https://in4c.net/2018/01/chinese-city-growing-new-yorks-central-park/ Fri, 05 Jan 2018 13:00:26 +0000 http://lifeaftercarbon.net/?p=775 The announcement attracted international headlines: a new Chinese city is being built–a “forest city.” The Milan-based design firm hired by the urban planning department of Liuzhou, an inland city of 1 million residents an 11-hour train ride southwest from Shanghai, to develop the project at a mountainous site miles from the city provided impressive details: […]

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The announcement attracted international headlines: a new Chinese city is being built–a “forest city.” The Milan-based design firm hired by the urban planning department of Liuzhou, an inland city of 1 million residents an 11-hour train ride southwest from Shanghai, to develop the project at a mountainous site miles from the city provided impressive details: on 342 acres, 30,000 people would live in a full-services city with some 70 buildings, 40,000 trees, and almost 1 million plants. The city would run on renewable energy and connect to Liuzhou by electric trains. It would capture carbon and produce oxygen. A key to the design’s greenery is that much of the forest will be vertical–planted along the walls and roofs of the buildings, much like the tree- and plant-covered towers the architects built in Europe and are building in another Chinese city.

The announcement arrived as I was researching and writing about the global spread of urban greening at multiple city scales, from building sites and streets to neighborhoods/districts and citywide, the urban ecology. The Liuzhou forest city, which is supposed to be ready for living by 2020, is more the size, by population, of a large, compact urban neighborhood, akin to some of the “low carbon” districts in a few cities. Stockholm’s Royal Seaport district, under development for several years, is designed for 50,000 housing and office units.

Few, if any, new district designs have pushed so far toward incorporating greenery into the newly built environment. To get a sense of how much of a stretch this might be, I compared the Liuzhou statistics to those of Central Park in New York City. The forest city will contain twice as many trees as Central Park, but will only use 40 percent of the park’s size–on which it will host buildings, people, roads, a railroad, an entire city neighborhood. Many more trees on much less land; that’s what going vertical can get you.

Highly engineered urban green space is not new. Central Park was precisely that 160 years ago when it was designed, 1,600 residents were cleared off the land, steam-powered equipment and masses of unskilled laborers moved 10 million cartloads of material out of the park, and 4 million trees were moved in. But greened settlement at this scale–green and large enough, perhaps, to form a dynamic ecosystem–is an evolution of modern urban design. And it may be a life saver for China’s future as a nation with 1-billion people living in cities. Project architect Stefano Boeri says the forest city offers China a new model for accommodating its rapidly growing urban population: build “a system of small, green cities” instead of just expanding and extending existing urban centers.

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